Start with "why"

 I'm not an inspiring leader but I am motivated by the "why" question. Simon Sinek explains the reason that each one of us derive energy from purpose. Determination, persistence and perseverance all come from one place . . . knowing why.

As we make Java Bite Sweet Dried Fruit, our aim is to infuse hope in underdeveloped areas by creating opportunities, positively impacting individuals, communities and the broader local economy. We envision employees equipped, families nourished, communities enabled and lives enhanced with new products.

What is your aim? Share it here!